Under The Radar: Latrell James
If you’ve never heard the name Latrell James, don’t worry, you’re not alone. Even still, I’m willing to bet you’ve heard his work. Latrell James is probably best known for being featured on the Cheerios commercial with his song, “Good Goes ‘Round”. It’s definitely a feel-good jingle for the family, but it’s still hip hop. If you don’t have cable, then you probably missed it, but maybe you’re a fan of J.I.D? Latrell James made the beat for JID’s song “General” from The Never Story.
Latrell James – Good Goes Round (Cheerios)
If that’s not ringing any bells for you, then I guess I was wrong. Latrell has man other credits under his belt (Lil Dicky, Cousin Stizz), but when you live your life with your head in the sand, then it really doesn’t matter does it? Don’t worry, word has it that Latrell contributed to Dreamville’s upcoming album, Revenge Of The Dreamers III. If you don’t plan on listening to that album, well then you can just click the fuck off this website!
Pardon my temper. Let’s get back to some positivity!
“One Call” is the latest single from the one man army that is Latrell James. He’s not just a rapper, he also self produced and engineered the track as well. “One Call” is a very honest song about feelings and friendships. Latrell explores his own thoughts and behaviors with lines like:
And we buy what we like
We don’t care ’bout logo
I’m so anti-social
Even in my own home
Even with my own phone
The hook to “One Call” encourages his friends to call him if they’re ever thinking about him. The idea of your friends being one phone call away has been a common thread throughout pop culture with suicide on the rise in recent years. As people feel more and more isolated, mental health declines to dangerous depths. It’s common knowledge that having somebody to talk to can literally save a life, but sometimes we all need a reminder that we do have people in our lives that we can depend on. Latrell does a great job of conveying that message in a lighthearted way.
You should certainly expect to continue seeing Latrell’s name pop up in the future as he expands his musical horizons. He is well aware of the work that it takes for new artists to become financially stable in the current music industry. This is precisely how he landed the Cheerios commercial, because licensing is another lucrative channel outside of performing at shows/concerts. With his ability to produce as well as rap, he will have more opportunities to work with bigger names as well. I think Latrell’s got a bright future ahead of him.